SEO Is Best When You Do These 3 Things
SEO can be a perplexing topic. However, it doesn t have to be. There s so much search engine optimization training out there, sometimes, it seems hard to identify what training is the right one to follow. Some people rely on some methods, others pursue different ones. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are Google-friendly, others will land you both manual actions and algorithmic penalties in a snap.
In the end, SEO is not only one quick-win tactic. It is a much larger system of strategies. You can only succeed in SEO with all the right components intact. This is a guide to setting up your site correctly for search engines to avoid much harder work later on:
Have a Strong On-Page Structure
Don t ignore this. A lot of the people will give you many tips to make the site indexable by Google – develop with WordPress, install an XML sitemap, submit it in Search Console, etc. etc. etc. – but if your website has a convoluted page structure with no real topic theming, it will be detrimental to your site s ability to rank well in the long run. Besides, even if you fix it later, having an unsound foundation could make it harder for the website to live up to its full SEO potential and get the optimal traffic for the keywords you want to topic.
So do it right the first time. Categorize different keyword-targeted pages, make sure the URL is not padded, and and make sure every page is themed coherently around a certain keyword. This will make it much easier for Google to not only recognize the overall theme of the website, but distinguish the topics of individual pages. Taking this one simple measure will mean less time and money spent later if you have to fix something.
SEO companies, for example SEO Mississauga Triple Agent, will also have a much easier time growing your site s keyword search authority.
Make Your Site Fast!
Did you know that your website builder could be hurting your SEO? You read that right. Whether it s failing to follow web design best practices, having a mess of cluttered HTML code in its source, or way too much occupying the server resources (i.e. picture filesizes are too much), you could be unaware that your site, tech-wise, is the kind of website that Googlebot doesn t want to lay its hands on.
Firstly, identify potentially damaging tech areas. You can use a speed testing toolsuch as Google PageSpeed Insights, GTMetrix or WebPageTest to get an insight into utilization of server resources. Ideally, you want to have the page loading in a total of less than 3 seconds; or even less than 2 seconds.
Tune up the page, and with the heaviest, most harmful assets out of the way, the next step is to determine if the website builder you re using is causing the problem. It could be – you just have to check on an empty page.
The best suggestion is to switch to a site builder that is much faster and SEO-friendlier, such as WordPress or GroovePages.
Have Meaningful, Non-Spammy Content
You don t want your SEO content to be spam. It is more likely to be flagged by manual reviewers, and it is bad for the customer experience. While you do need to make your content keyword-rich, you must weave it in such that the content still does for the reader what it s supposed to.
For good article optimization, use a scientific analysis of your competition. Many business owners do their own SEO, though some really don t have free time on their hands for it. If you don t have the time, this is where it comes into handy to hire a .
These are just some of the things you need to have in place for a great SEO-friendly website, which will save you time, money and effort in your ability to present yourself to more searchers online. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. [lsc=42], to expand your authority and web presence.